Geo Conquesting vs. Hyper Mobile

and why they should be used together for Tourism Marketing Strategies And Promotion!

Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.

And don’t worry, geo conquesting is very affordable for any local business  since there is no expensive equipment needed to capture the customers at these locations.

Here’s a quick video that explains everything in detail for Tourism Marketing Strategies And Promotion:

To see more how this can work for your business just contact us for some examples how other companies in the business of Tourism are bringing in new customers with this top secret technology.

 

place-based marketing services

 

Hyperlocal Advertising Secrets

 

Hyperlocal Marketing - a powerful ally for sales

Thanks to Hyperlocal Marketing, customers of a local business can receive coupons, containing a daily deal offer, directly on their smart phones, while walking, looking and shopping within a specific pre-defined area such as the competitor's store for example. With geo-fencing the retailer or service professional can easily drive his shopping experience and increase his sales. Hyperlocal Marketing allows the business to literally transform people passing by the store in customers by pulling and attracting them even away from the competition and inside the advertiser's store, engaging them with competitive offers as well as interesting, personalized and contextual content.

 

programmatic advertising for mobile

 

Make Your Hyperlocal Marketing Funnel A Reality

 

Hyperlocalization enables the sending of personalized geo-relevant content just in time

The concept of hyperlocalization enables the business owner such as a retailer for instance to send the relevant information to the right user at the right time in real time. Along with collecting advertising ID's and custom apps businesses are now able to collect valuable information about their users that helps them to effectively analyse their interests, so that they can provide them with lasertargeted and geotargeted offers just in time.

 

geo targeting cost

 

Be Warned That You’re Losing Ad-Spend By Not Using Hyperlocal Advertising Campaigns

 

Hyperlocal contextual marketing creates relationship with the customers

Thanks to this innovative marketing technique, business owners are able to create a relationship with their customer that goes beyond the simple advice to buy at that very moment when the potential customer is in a specific area. Geo-conquesting allows the business owner first to connect the real world with digital devices, and secondly follow up with prospects by cross-device retargeting - even after they have left the fenced area where the first contact was made. Furthermore, thanks to big data and contextual advertising the marketer can now laser target interest based and extend the customer's experience to different contexts, which is great for cross-selling and increasing the lifetime customer value.

 

steal competitors online customers

 


Tourism