Geo Conquesting vs. Hyper Mobile
and why they should be used together for Granite Business Tips!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for Granite Business Tips:
To see more how this can work for your business just contact us for some examples how other companies in the business of Stone Store are bringing in new customers with this top secret technology.
Why Use Geo-Conquesting For Hyperlocal Advertising
Hyperlocal Marketing - a powerful ally for sales
Thanks to Hyperlocal Marketing, customers of a local business can receive coupons, containing a daily deal offer, directly on their smart phones, while walking, looking and shopping within a specific pre-defined area such as the competitor's store for example. With geo-fencing the retailer or service professional can easily drive his shopping experience and increase his sales. Hyperlocal Marketing allows the business to literally transform people passing by the store in customers by pulling and attracting them even away from the competition and inside the advertiser's store, engaging them with competitive offers as well as interesting, personalized and contextual content.
Be Warned That You’re Losing Ad-Spend By Not Using Hyperlocal Advertising Campaigns
Artificial intelligence in action with big data analysis
Thanks to the information gathered by hyperlocal, proximity and contextual marketing methods, local advertisers now have access to large amount of data, that can be used to generate an heat-map of spaces and identify which areas of a business generate more attraction and engagement, and thus have a good potential to increase sales and revenues.
Make Your Hyperlocal Marketing Funnel A Reality
Mobile triangulation allows to communicate customers in real-time
Thanks to the widespread use of smartphones and mobile network technologies, such as triangulation mobile phone tracking and GPS, advertisers are able to communicate in real-time with their customers within a specific area, in order to provide them with hyper-localized and highly valuable information. Hyperlocalization reduces ad-spent thanks to laser-targeting prospects and potential customers. With this capability they able to effectively capture their attention, so that the business owner can market and advertise to such prospects with contextual and relevant content and offers just in time when there is a need for a product or service.