Geo Conquesting vs. Hyper Mobile
and why they should be used together for Marketing For Services Industry!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for Marketing For Services Industry:
To see more how this can work for your business just contact us for some examples how other companies in the business of Service are bringing in new customers with this top secret technology.
Cracking The Big Data And Combine It With Geo-Location Data In Real Time For Your Local Marketing
Blurred lines between virtual and physical
Proximity marketing is an expression used to explain location technology for attracting consumers through direct engagement on their mobile devices or GPS or Blootooth enabled mobile phones. With omnichannel browsing and consumer shopping patterns, proximity marketing seeks to provide marketing methods with high relevancy and personalized, contextual targeting. To pull in more sales, local businesses want to make relevant compelling offers the user cannot resist. For the attraction and retention of future customers techniques and tools are needed. Technologies like geo-conquesting, geo-fencing, NFC, social check-ins and retargeting are being used these days to accomplish an appropriate combination of digital advertising and marketing and offline buying.
Make Your Hyperlocal Marketing Funnel A Reality
Hyperlocal contextual marketing creates relationship with the customers
Thanks to this innovative marketing technique, business owners are able to create a relationship with their customer that goes beyond the simple advice to buy at that very moment when the potential customer is in a specific area. Geo-conquesting allows the business owner first to connect the real world with digital devices, and secondly follow up with prospects by cross-device retargeting - even after they have left the fenced area where the first contact was made. Furthermore, thanks to big data and contextual advertising the marketer can now laser target interest based and extend the customer's experience to different contexts, which is great for cross-selling and increasing the lifetime customer value.
Hyperlocal Advertising Secrets
Hyperlocal Marketing - a powerful ally for sales
Thanks to Hyperlocal Marketing, customers of a local business can receive coupons, containing a daily deal offer, directly on their smart phones, while walking, looking and shopping within a specific pre-defined area such as the competitor's store for example. With geo-fencing the retailer or service professional can easily drive his shopping experience and increase his sales. Hyperlocal Marketing allows the business to literally transform people passing by the store in customers by pulling and attracting them even away from the competition and inside the advertiser's store, engaging them with competitive offers as well as interesting, personalized and contextual content.