Geo Conquesting vs. Hyper Mobile
and why they should be used together for Dog Grooming Promotions!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for Dog Grooming Promotions:
To see more how this can work for your business just contact us for some examples how other companies in the business of Pet Groomers are bringing in new customers with this top secret technology.
Make Your Hyperlocal Marketing Funnel A Reality
The right ad being displayed at the right time at the right place boosts conversions and reduces ad spend
One of the most crucial factor in hyperlocal marketing is to provide an irresistable offer to the consumer at the right time and place at a seductive price. This is a conversion requirement.
- Right Time: The delivery of advertisements must happen when the potential customer has a need for the product or service.
- Right Place: The promotion must be put in front of the consumer's eyeballs at the very moment when he/she is near the store and the probability of the conversion is at a peak. Big Data shows that advertisements served within a close radius around the store tend to get five times more conversions.
- Right Offer: Promos must be tailored to the needs of the target audience. For the purpose of campaign optimization the metrics and the profile of the most loyal clients and their buying patterns must be taken into account and match the customer avatar.
Master Your Hyperlocal Marketing
Hyperlocal contextual marketing creates relationship with the customers
Thanks to this innovative marketing technique, business owners are able to create a relationship with their customer that goes beyond the simple advice to buy at that very moment when the potential customer is in a specific area. Geo-conquesting allows the business owner first to connect the real world with digital devices, and secondly follow up with prospects by cross-device retargeting - even after they have left the fenced area where the first contact was made. Furthermore, thanks to big data and contextual advertising the marketer can now laser target interest based and extend the customer's experience to different contexts, which is great for cross-selling and increasing the lifetime customer value.
Cracking The Big Data And Combine It With Geo-Location Data In Real Time For Your Local Marketing
Mobile triangulation allows to communicate customers in real-time
Thanks to the widespread use of smartphones and mobile network technologies, such as triangulation mobile phone tracking and GPS, advertisers are able to communicate in real-time with their customers within a specific area, in order to provide them with hyper-localized and highly valuable information. Hyperlocalization reduces ad-spent thanks to laser-targeting prospects and potential customers. With this capability they able to effectively capture their attention, so that the business owner can market and advertise to such prospects with contextual and relevant content and offers just in time when there is a need for a product or service.