Geo Conquesting vs. Hyper Mobile
and why they should be used together for How To Promote Personal Chef Services!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for How To Promote Personal Chef Services:
To see more how this can work for your business just contact us for some examples how other companies in the business of Personal Chef Service are bringing in new customers with this top secret technology.
Make Your Hyperlocal Marketing Funnel A Reality
The right ad being displayed at the right time at the right place boosts conversions and reduces ad spend
One of the most crucial factor in hyperlocal marketing is to provide an irresistable offer to the consumer at the right time and place at a seductive price. This is a conversion requirement.
- Right Time: The delivery of advertisements must happen when the potential customer has a need for the product or service.
- Right Place: The promotion must be put in front of the consumer's eyeballs at the very moment when he/she is near the store and the probability of the conversion is at a peak. Big Data shows that advertisements served within a close radius around the store tend to get five times more conversions.
- Right Offer: Promos must be tailored to the needs of the target audience. For the purpose of campaign optimization the metrics and the profile of the most loyal clients and their buying patterns must be taken into account and match the customer avatar.
Why Use Geo-Conquesting For Hyperlocal Advertising
Hyperlocal Marketing - a powerful ally for sales
Thanks to Hyperlocal Marketing, customers of a local business can receive coupons, containing a daily deal offer, directly on their smart phones, while walking, looking and shopping within a specific pre-defined area such as the competitor's store for example. With geo-fencing the retailer or service professional can easily drive his shopping experience and increase his sales. Hyperlocal Marketing allows the business to literally transform people passing by the store in customers by pulling and attracting them even away from the competition and inside the advertiser's store, engaging them with competitive offers as well as interesting, personalized and contextual content.
Be Warned That You’re Losing Ad-Spend By Not Using Hyperlocal Advertising Campaigns
Hyperlocal contextual marketing creates relationship with the customers
Thanks to this innovative marketing technique, business owners are able to create a relationship with their customer that goes beyond the simple advice to buy at that very moment when the potential customer is in a specific area. Geo-conquesting allows the business owner first to connect the real world with digital devices, and secondly follow up with prospects by cross-device retargeting - even after they have left the fenced area where the first contact was made. Furthermore, thanks to big data and contextual advertising the marketer can now laser target interest based and extend the customer's experience to different contexts, which is great for cross-selling and increasing the lifetime customer value.