Geo Conquesting vs. Hyper Mobile

and why they should be used together for Digital Marketing In Orthodontics!

Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.

And don’t worry, geo conquesting is very affordable for any local business  since there is no expensive equipment needed to capture the customers at these locations.

Here’s a quick video that explains everything in detail for Digital Marketing In Orthodontics:

To see more how this can work for your business just contact us for some examples how other companies in the business of Orthodontist are bringing in new customers with this top secret technology.

 

competitive advertising strategies for online retailers

 

Hyperlocal Advertising Secrets

 

Improving Customer Relationship through Hyperlocal Marketing

Interactive relationship marketing has been a megatrend this year and is going to continue turning heads in the years to come as artificial intelligence used in chat-bots paired with data-driven contextual advertising and proximity marketing takes center-stage. Basically, the allure of relationship marketing lies in concentrating on building vibrant loyalty and spurring customer engagements for the long term. In this manner a business can garner both loyal customers and brand ambassadors. Many businesses use hyperlocal marketing to take the relationship they intend to build with their customers to more interactive, tailored, relevant level. Accenture did a survey and they discovered that approximately two-thirds of the US consumers call for a more individualized shopping experience teaming with offers and promotions in real time whenever in that specific area. This is where geo-fencing and geo-conquesting fits the bill perfectly.

 

geo targeting mobile marketing

 

Master Your Hyperlocal Marketing

 

A Location Based Service is critical to local businesses and organizations to gather real insights from data tied to a specific location

Hyperlocal networking is more commonly referred to as a user "check-in". Near LBS - also known as NLBS involves hyperlocal-range technologies like WLAN, Bluetooth low energy, infrared and/or RFID / Near field communication. These networking systems are deployed to match mobile devices to nearby services. This method allows a person to access information based on their proximity to a geo-location; This is very suitable for use in indoor premises or restricted areas. Another alternative is an operator- and GPS-independent location service based on access into the deep level telecoms network (SS7). This system provides accurate and quick determination of geographical coordinates of mobile phone numbers by delivering operator-independent location data and this even works for handsets that are not GPS-enabled. GPS and GSM do not work well inside buildings, so other technologies are being deployed, including co-pilot beacon for CDMA networks, Wifi, UWB, Bluetooth, and RFID.

 

competitive advertising strategies for online retailers

 

Make Your Hyperlocal Marketing Funnel A Reality

 

Hyperlocal contextual marketing creates relationship with the customers

Thanks to this innovative marketing technique, business owners are able to create a relationship with their customer that goes beyond the simple advice to buy at that very moment when the potential customer is in a specific area. Geo-conquesting allows the business owner first to connect the real world with digital devices, and secondly follow up with prospects by cross-device retargeting - even after they have left the fenced area where the first contact was made. Furthermore, thanks to big data and contextual advertising the marketer can now laser target interest based and extend the customer's experience to different contexts, which is great for cross-selling and increasing the lifetime customer value.

 

geofencing geo-targeting geo-conquesting

 


Orthodontist