Geo Conquesting vs. Hyper Mobile
and why they should be used together for Optical Shop Advertisement!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for Optical Shop Advertisement:
To see more how this can work for your business just contact us for some examples how other companies in the business of Optometrists are bringing in new customers with this top secret technology.
Why Use Geo-Conquesting For Hyperlocal Advertising
Hyperlocalization enables the sending of personalized geo-relevant content just in time
The concept of hyperlocalization enables the business owner such as a retailer for instance to send the relevant information to the right user at the right time in real time. Along with collecting advertising ID's and custom apps businesses are now able to collect valuable information about their users that helps them to effectively analyse their interests, so that they can provide them with lasertargeted and geotargeted offers just in time.
What Everyone Ought To Know About Hyperlocal Advertising
A Location Based Service is critical to local businesses and organizations to gather real insights from data tied to a specific location
Hyperlocal networking is more commonly referred to as a user "check-in". Near LBS - also known as NLBS involves hyperlocal-range technologies like WLAN, Bluetooth low energy, infrared and/or RFID / Near field communication. These networking systems are deployed to match mobile devices to nearby services. This method allows a person to access information based on their proximity to a geo-location; This is very suitable for use in indoor premises or restricted areas. Another alternative is an operator- and GPS-independent location service based on access into the deep level telecoms network (SS7). This system provides accurate and quick determination of geographical coordinates of mobile phone numbers by delivering operator-independent location data and this even works for handsets that are not GPS-enabled. GPS and GSM do not work well inside buildings, so other technologies are being deployed, including co-pilot beacon for CDMA networks, Wifi, UWB, Bluetooth, and RFID.
Be Warned That You’re Losing Ad-Spend By Not Using Hyperlocal Advertising Campaigns
Artificial intelligence in action with big data analysis
Thanks to the information gathered by hyperlocal, proximity and contextual marketing methods, local advertisers now have access to large amount of data, that can be used to generate an heat-map of spaces and identify which areas of a business generate more attraction and engagement, and thus have a good potential to increase sales and revenues.