Geo Conquesting vs. Hyper Mobile
and why they should be used together for Custom Food Service Marketing!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for Custom Food Service Marketing:
To see more how this can work for your business just contact us for some examples how other companies in the business of Food are bringing in new customers with this top secret technology.
A Guide To Setting Up Your Hyperlocal Advertising Campaign Today
Hyperlocalization enables the sending of personalized geo-relevant content just in time
The concept of hyperlocalization enables the business owner such as a retailer for instance to send the relevant information to the right user at the right time in real time. Along with collecting advertising ID's and custom apps businesses are now able to collect valuable information about their users that helps them to effectively analyse their interests, so that they can provide them with lasertargeted and geotargeted offers just in time.
Master Your Hyperlocal Marketing
The right ad being displayed at the right time at the right place boosts conversions and reduces ad spend
One of the most crucial factor in hyperlocal marketing is to provide an irresistable offer to the consumer at the right time and place at a seductive price. This is a conversion requirement.
- Right Time: The delivery of advertisements must happen when the potential customer has a need for the product or service.
- Right Place: The promotion must be put in front of the consumer's eyeballs at the very moment when he/she is near the store and the probability of the conversion is at a peak. Big Data shows that advertisements served within a close radius around the store tend to get five times more conversions.
- Right Offer: Promos must be tailored to the needs of the target audience. For the purpose of campaign optimization the metrics and the profile of the most loyal clients and their buying patterns must be taken into account and match the customer avatar.
How Your Local Business Too Can Benefit From Hyperlocal Advertising
Mobile triangulation allows to communicate customers in real-time
Thanks to the widespread use of smartphones and mobile network technologies, such as triangulation mobile phone tracking and GPS, advertisers are able to communicate in real-time with their customers within a specific area, in order to provide them with hyper-localized and highly valuable information. Hyperlocalization reduces ad-spent thanks to laser-targeting prospects and potential customers. With this capability they able to effectively capture their attention, so that the business owner can market and advertise to such prospects with contextual and relevant content and offers just in time when there is a need for a product or service.