Geo Conquesting vs. Hyper Mobile
and why they should be used together for How To Market A Flooring Business!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for How To Market A Flooring Business:
To see more how this can work for your business just contact us for some examples how other companies in the business of Flooring are bringing in new customers with this top secret technology.
Hyperlocal Advertising Secrets
Targeted location-based advertising in real time
Hyperlocal content advertising in real time grew out the combination of satellite based location services and advanced wireless data built into mobile devices. Satellite-based location services grant a high degree of physical location precision. When satellite based location services are combined with a mobile device's access to the vast set of Big Data and services, hyperlocal appears in completely a new light. Realtime internet sensitivity of an individual's precise geo-location in real time allows users in terms of individual consumers, businesses, corporations and organizations alike to consume or deliver hyperlocal contextual content that is relevant to specific consumers at extremely small time scales. Especially the hyperlocal GPS mobile apps change the way humans interact with their environment by providing a much faster, valuable and contextual source of information. The mobile geo connection data available to hyperlocal apps allows advertisers to fuse GPS location data with contextual big data to improve the selection process of the user where to do business and which store with.
Why Use Geo-Conquesting For Hyperlocal Advertising
A Location Based Service is critical to local businesses and organizations to gather real insights from data tied to a specific location
Hyperlocal networking is more commonly referred to as a user "check-in". Near LBS - also known as NLBS involves hyperlocal-range technologies like WLAN, Bluetooth low energy, infrared and/or RFID / Near field communication. These networking systems are deployed to match mobile devices to nearby services. This method allows a person to access information based on their proximity to a geo-location; This is very suitable for use in indoor premises or restricted areas. Another alternative is an operator- and GPS-independent location service based on access into the deep level telecoms network (SS7). This system provides accurate and quick determination of geographical coordinates of mobile phone numbers by delivering operator-independent location data and this even works for handsets that are not GPS-enabled. GPS and GSM do not work well inside buildings, so other technologies are being deployed, including co-pilot beacon for CDMA networks, Wifi, UWB, Bluetooth, and RFID.
Cracking The Big Data And Combine It With Geo-Location Data In Real Time For Your Local Marketing
Blurred lines between virtual and physical
Proximity marketing is an expression used to explain location technology for attracting consumers through direct engagement on their mobile devices or GPS or Blootooth enabled mobile phones. With omnichannel browsing and consumer shopping patterns, proximity marketing seeks to provide marketing methods with high relevancy and personalized, contextual targeting. To pull in more sales, local businesses want to make relevant compelling offers the user cannot resist. For the attraction and retention of future customers techniques and tools are needed. Technologies like geo-conquesting, geo-fencing, NFC, social check-ins and retargeting are being used these days to accomplish an appropriate combination of digital advertising and marketing and offline buying.