Geo Conquesting vs. Hyper Mobile
and why they should be used together for Marketing Mix In Financial Services Industry!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for Marketing Mix In Financial Services Industry:
To see more how this can work for your business just contact us for some examples how other companies in the business of Financial are bringing in new customers with this top secret technology.
A Guide To Setting Up Your Hyperlocal Advertising Campaign Today
Artificial intelligence in action with big data analysis
Thanks to the information gathered by hyperlocal, proximity and contextual marketing methods, local advertisers now have access to large amount of data, that can be used to generate an heat-map of spaces and identify which areas of a business generate more attraction and engagement, and thus have a good potential to increase sales and revenues.
Exclusive Hyperlocal Sales Funnel Formula
A Location Based Service is critical to local businesses and organizations to gather real insights from data tied to a specific location
Hyperlocal networking is more commonly referred to as a user "check-in". Near LBS - also known as NLBS involves hyperlocal-range technologies like WLAN, Bluetooth low energy, infrared and/or RFID / Near field communication. These networking systems are deployed to match mobile devices to nearby services. This method allows a person to access information based on their proximity to a geo-location; This is very suitable for use in indoor premises or restricted areas. Another alternative is an operator- and GPS-independent location service based on access into the deep level telecoms network (SS7). This system provides accurate and quick determination of geographical coordinates of mobile phone numbers by delivering operator-independent location data and this even works for handsets that are not GPS-enabled. GPS and GSM do not work well inside buildings, so other technologies are being deployed, including co-pilot beacon for CDMA networks, Wifi, UWB, Bluetooth, and RFID.
How Your Local Business Too Can Benefit From Hyperlocal Advertising
Improving Customer Relationship through Hyperlocal Marketing
Interactive relationship marketing has been a megatrend this year and is going to continue turning heads in the years to come as artificial intelligence used in chat-bots paired with data-driven contextual advertising and proximity marketing takes center-stage. Basically, the allure of relationship marketing lies in concentrating on building vibrant loyalty and spurring customer engagements for the long term. In this manner a business can garner both loyal customers and brand ambassadors. Many businesses use hyperlocal marketing to take the relationship they intend to build with their customers to more interactive, tailored, relevant level. Accenture did a survey and they discovered that approximately two-thirds of the US consumers call for a more individualized shopping experience teaming with offers and promotions in real time whenever in that specific area. This is where geo-fencing and geo-conquesting fits the bill perfectly.