Geo Conquesting vs. Hyper Mobile

and why they should be used together for Marketing Goods Services And Events!

Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.

And don’t worry, geo conquesting is very affordable for any local business  since there is no expensive equipment needed to capture the customers at these locations.

Here’s a quick video that explains everything in detail for Marketing Goods Services And Events:

To see more how this can work for your business just contact us for some examples how other companies in the business of Event Marketing are bringing in new customers with this top secret technology.

 

location aware apps for mobile marketing

 

A Guide To Setting Up Your Hyperlocal Advertising Campaign Today

 

The right ad being displayed at the right time at the right place boosts conversions and reduces ad spend

One of the most crucial factor in hyperlocal marketing is to provide an irresistable offer to the consumer at the right time and place at a seductive price. This is a conversion requirement.

  • Right Time: The delivery of advertisements must happen when the potential customer has a need for the product or service.
  • Right Place: The promotion must be put in front of the consumer's eyeballs at the very moment when he/she is near the store and the probability of the conversion is at a peak. Big Data shows that advertisements served within a close radius around the store tend to get five times more conversions.
  • Right Offer: Promos must be tailored to the needs of the target audience. For the purpose of campaign optimization the metrics and the profile of the most loyal clients and their buying patterns must be taken into account and match the customer avatar.

 

how accurate is geo targeting

 

Hyperlocal Advertising Secrets

 

Hyperlocalization enables the sending of personalized geo-relevant content just in time

The concept of hyperlocalization enables the business owner such as a retailer for instance to send the relevant information to the right user at the right time in real time. Along with collecting advertising ID's and custom apps businesses are now able to collect valuable information about their users that helps them to effectively analyse their interests, so that they can provide them with lasertargeted and geotargeted offers just in time.

 

best mobile marketing strategies

 

Why Use Geo-Conquesting For Hyperlocal Advertising

 

Hyperlocal Marketing - a powerful ally for sales

Thanks to Hyperlocal Marketing, customers of a local business can receive coupons, containing a daily deal offer, directly on their smart phones, while walking, looking and shopping within a specific pre-defined area such as the competitor's store for example. With geo-fencing the retailer or service professional can easily drive his shopping experience and increase his sales. Hyperlocal Marketing allows the business to literally transform people passing by the store in customers by pulling and attracting them even away from the competition and inside the advertiser's store, engaging them with competitive offers as well as interesting, personalized and contextual content.

 

geo targeted online advertising

 


Event Marketing