Geo Conquesting vs. Hyper Mobile
and why they should be used together for DJ Advertising Ideas!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for DJ Advertising Ideas:
To see more how this can work for your business just contact us for some examples how other companies in the business of DJ Service are bringing in new customers with this top secret technology.
Master Your Hyperlocal Marketing
Hyperlocalization enables the sending of personalized geo-relevant content just in time
The concept of hyperlocalization enables the business owner such as a retailer for instance to send the relevant information to the right user at the right time in real time. Along with collecting advertising ID's and custom apps businesses are now able to collect valuable information about their users that helps them to effectively analyse their interests, so that they can provide them with lasertargeted and geotargeted offers just in time.
Cracking The Big Data And Combine It With Geo-Location Data In Real Time For Your Local Marketing
Hyperlocal contextual marketing creates relationship with the customers
Thanks to this innovative marketing technique, business owners are able to create a relationship with their customer that goes beyond the simple advice to buy at that very moment when the potential customer is in a specific area. Geo-conquesting allows the business owner first to connect the real world with digital devices, and secondly follow up with prospects by cross-device retargeting - even after they have left the fenced area where the first contact was made. Furthermore, thanks to big data and contextual advertising the marketer can now laser target interest based and extend the customer's experience to different contexts, which is great for cross-selling and increasing the lifetime customer value.
Why Use Geo-Conquesting For Hyperlocal Advertising
Targeted location-based advertising in real time
Hyperlocal content advertising in real time grew out the combination of satellite based location services and advanced wireless data built into mobile devices. Satellite-based location services grant a high degree of physical location precision. When satellite based location services are combined with a mobile device's access to the vast set of Big Data and services, hyperlocal appears in completely a new light. Realtime internet sensitivity of an individual's precise geo-location in real time allows users in terms of individual consumers, businesses, corporations and organizations alike to consume or deliver hyperlocal contextual content that is relevant to specific consumers at extremely small time scales. Especially the hyperlocal GPS mobile apps change the way humans interact with their environment by providing a much faster, valuable and contextual source of information. The mobile geo connection data available to hyperlocal apps allows advertisers to fuse GPS location data with contextual big data to improve the selection process of the user where to do business and which store with.