Geo Conquesting vs. Hyper Mobile
and why they should be used together for The Best Place To Market Customer Services!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for The Best Place To Market Customer Services:
To see more how this can work for your business just contact us for some examples how other companies in the business of Customer Service are bringing in new customers with this top secret technology.
Hyperlocal Advertising Secrets
The right ad being displayed at the right time at the right place boosts conversions and reduces ad spend
One of the most crucial factor in hyperlocal marketing is to provide an irresistable offer to the consumer at the right time and place at a seductive price. This is a conversion requirement.
- Right Time: The delivery of advertisements must happen when the potential customer has a need for the product or service.
- Right Place: The promotion must be put in front of the consumer's eyeballs at the very moment when he/she is near the store and the probability of the conversion is at a peak. Big Data shows that advertisements served within a close radius around the store tend to get five times more conversions.
- Right Offer: Promos must be tailored to the needs of the target audience. For the purpose of campaign optimization the metrics and the profile of the most loyal clients and their buying patterns must be taken into account and match the customer avatar.
Be Warned That You’re Losing Ad-Spend By Not Using Hyperlocal Advertising Campaigns
Targeted location-based advertising in real time
Hyperlocal content advertising in real time grew out the combination of satellite based location services and advanced wireless data built into mobile devices. Satellite-based location services grant a high degree of physical location precision. When satellite based location services are combined with a mobile device's access to the vast set of Big Data and services, hyperlocal appears in completely a new light. Realtime internet sensitivity of an individual's precise geo-location in real time allows users in terms of individual consumers, businesses, corporations and organizations alike to consume or deliver hyperlocal contextual content that is relevant to specific consumers at extremely small time scales. Especially the hyperlocal GPS mobile apps change the way humans interact with their environment by providing a much faster, valuable and contextual source of information. The mobile geo connection data available to hyperlocal apps allows advertisers to fuse GPS location data with contextual big data to improve the selection process of the user where to do business and which store with.
A Guide To Setting Up Your Hyperlocal Advertising Campaign Today
Artificial intelligence in action with big data analysis
Thanks to the information gathered by hyperlocal, proximity and contextual marketing methods, local advertisers now have access to large amount of data, that can be used to generate an heat-map of spaces and identify which areas of a business generate more attraction and engagement, and thus have a good potential to increase sales and revenues.