Geo Conquesting vs. Hyper Mobile
and why they should be used together for How To Market General Contractors!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for How To Market General Contractors:
To see more how this can work for your business just contact us for some examples how other companies in the business of Contractor are bringing in new customers with this top secret technology.
Make Your Hyperlocal Marketing Funnel A Reality
Hyperlocal Marketing - a powerful ally for sales
Thanks to Hyperlocal Marketing, customers of a local business can receive coupons, containing a daily deal offer, directly on their smart phones, while walking, looking and shopping within a specific pre-defined area such as the competitor's store for example. With geo-fencing the retailer or service professional can easily drive his shopping experience and increase his sales. Hyperlocal Marketing allows the business to literally transform people passing by the store in customers by pulling and attracting them even away from the competition and inside the advertiser's store, engaging them with competitive offers as well as interesting, personalized and contextual content.
Hyperlocal Advertising Secrets
A Location Based Service is critical to local businesses and organizations to gather real insights from data tied to a specific location
Hyperlocal networking is more commonly referred to as a user "check-in". Near LBS - also known as NLBS involves hyperlocal-range technologies like WLAN, Bluetooth low energy, infrared and/or RFID / Near field communication. These networking systems are deployed to match mobile devices to nearby services. This method allows a person to access information based on their proximity to a geo-location; This is very suitable for use in indoor premises or restricted areas. Another alternative is an operator- and GPS-independent location service based on access into the deep level telecoms network (SS7). This system provides accurate and quick determination of geographical coordinates of mobile phone numbers by delivering operator-independent location data and this even works for handsets that are not GPS-enabled. GPS and GSM do not work well inside buildings, so other technologies are being deployed, including co-pilot beacon for CDMA networks, Wifi, UWB, Bluetooth, and RFID.
Cracking The Big Data And Combine It With Geo-Location Data In Real Time For Your Local Marketing
Targeted location-based advertising in real time
Hyperlocal content advertising in real time grew out the combination of satellite based location services and advanced wireless data built into mobile devices. Satellite-based location services grant a high degree of physical location precision. When satellite based location services are combined with a mobile device's access to the vast set of Big Data and services, hyperlocal appears in completely a new light. Realtime internet sensitivity of an individual's precise geo-location in real time allows users in terms of individual consumers, businesses, corporations and organizations alike to consume or deliver hyperlocal contextual content that is relevant to specific consumers at extremely small time scales. Especially the hyperlocal GPS mobile apps change the way humans interact with their environment by providing a much faster, valuable and contextual source of information. The mobile geo connection data available to hyperlocal apps allows advertisers to fuse GPS location data with contextual big data to improve the selection process of the user where to do business and which store with.