Geo Conquesting vs. Hyper Mobile
and why they should be used together for How To Advertise My Cleaning Services!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for How To Advertise My Cleaning Services:
To see more how this can work for your business just contact us for some examples how other companies in the business of Cleaning Service are bringing in new customers with this top secret technology.
Make Your Hyperlocal Marketing Funnel A Reality
Blurred lines between virtual and physical
Proximity marketing is an expression used to explain location technology for attracting consumers through direct engagement on their mobile devices or GPS or Blootooth enabled mobile phones. With omnichannel browsing and consumer shopping patterns, proximity marketing seeks to provide marketing methods with high relevancy and personalized, contextual targeting. To pull in more sales, local businesses want to make relevant compelling offers the user cannot resist. For the attraction and retention of future customers techniques and tools are needed. Technologies like geo-conquesting, geo-fencing, NFC, social check-ins and retargeting are being used these days to accomplish an appropriate combination of digital advertising and marketing and offline buying.
A Guide To Setting Up Your Hyperlocal Advertising Campaign Today
Mobile triangulation allows to communicate customers in real-time
Thanks to the widespread use of smartphones and mobile network technologies, such as triangulation mobile phone tracking and GPS, advertisers are able to communicate in real-time with their customers within a specific area, in order to provide them with hyper-localized and highly valuable information. Hyperlocalization reduces ad-spent thanks to laser-targeting prospects and potential customers. With this capability they able to effectively capture their attention, so that the business owner can market and advertise to such prospects with contextual and relevant content and offers just in time when there is a need for a product or service.
Why Use Geo-Conquesting For Hyperlocal Advertising
The right ad being displayed at the right time at the right place boosts conversions and reduces ad spend
One of the most crucial factor in hyperlocal marketing is to provide an irresistable offer to the consumer at the right time and place at a seductive price. This is a conversion requirement.
- Right Time: The delivery of advertisements must happen when the potential customer has a need for the product or service.
- Right Place: The promotion must be put in front of the consumer's eyeballs at the very moment when he/she is near the store and the probability of the conversion is at a peak. Big Data shows that advertisements served within a close radius around the store tend to get five times more conversions.
- Right Offer: Promos must be tailored to the needs of the target audience. For the purpose of campaign optimization the metrics and the profile of the most loyal clients and their buying patterns must be taken into account and match the customer avatar.