Geo Conquesting vs. Hyper Mobile
and why they should be used together for Market Boutique!
Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.
And don’t worry, geo conquesting is very affordable for any local business? since there is no expensive equipment needed to capture the customers at these locations.
Here’s a quick video that explains everything in detail for Market Boutique:
To see more how this can work for your business just contact us for some examples how other companies in the business of Boutiques are bringing in new customers with this top secret technology.
What Everyone Ought To Know About Hyperlocal Advertising
Improving Customer Relationship through Hyperlocal Marketing
Interactive relationship marketing has been a megatrend this year and is going to continue turning heads in the years to come as artificial intelligence used in chat-bots paired with data-driven contextual advertising and proximity marketing takes center-stage. Basically, the allure of relationship marketing lies in concentrating on building vibrant loyalty and spurring customer engagements for the long term. In this manner a business can garner both loyal customers and brand ambassadors. Many businesses use hyperlocal marketing to take the relationship they intend to build with their customers to more interactive, tailored, relevant level. Accenture did a survey and they discovered that approximately two-thirds of the US consumers call for a more individualized shopping experience teaming with offers and promotions in real time whenever in that specific area. This is where geo-fencing and geo-conquesting fits the bill perfectly.
Why Use Geo-Conquesting For Hyperlocal Advertising
Artificial intelligence in action with big data?analysis
Thanks to the information gathered by hyperlocal, proximity and contextual marketing methods, local advertisers now have access to large amount of data, that can be used to generate an heat-map of spaces and identify which areas of a business generate more attraction and engagement, and thus have a good potential to increase sales and revenues.
Exclusive Hyperlocal Sales Funnel Formula
Hyperlocal contextual marketing creates relationship with the customers
Thanks to this innovative marketing technique, business owners are able to create a relationship with their customer that goes beyond the simple advice to buy at that very moment when the potential customer is in a specific area. Geo-conquesting allows the business owner first to connect the real world with digital devices, and secondly follow up with prospects by cross-device retargeting - even after they have left the fenced area where the first contact was made. Furthermore, thanks to big data and contextual advertising the marketer can now laser target interest based and extend the customer's experience to different contexts, which is great for cross-selling and increasing the lifetime customer value.