Geo Conquesting vs. Hyper Mobile

and why they should be used together for Bookstore Marketing Ideas!

Both technologies are used in tandem for each of their complementary benefits. HyperMobile targets and displays ads in real time while the consumers are in the targeted area. When they then leave the hyperlocal targeted area Geo Conquesting takes over and retargets them long term.

And don’t worry, geo conquesting is very affordable for any local business  since there is no expensive equipment needed to capture the customers at these locations.

Here’s a quick video that explains everything in detail for Bookstore Marketing Ideas:

To see more how this can work for your business just contact us for some examples how other companies in the business of Bookstore are bringing in new customers with this top secret technology.

 

what is hyper local marketing

 

Why Use Geo-Conquesting For Hyperlocal Advertising

 

Mobile triangulation allows to communicate customers in real-time

Thanks to the widespread use of smartphones and mobile network technologies, such as triangulation mobile phone tracking and GPS, advertisers are able to communicate in real-time with their customers within a specific area, in order to provide them with hyper-localized and highly valuable information. Hyperlocalization reduces ad-spent thanks to laser-targeting prospects and potential customers. With this capability they able to effectively capture their attention, so that the business owner can market and advertise to such prospects with contextual and relevant content and offers just in time when there is a need for a product or service.

 

mobile app marketing services

 

Why Use Geo-Conquesting For Hyperlocal Advertising

 

Improving Customer Relationship through Hyperlocal Marketing

Interactive relationship marketing has been a megatrend this year and is going to continue turning heads in the years to come as artificial intelligence used in chat-bots paired with data-driven contextual advertising and proximity marketing takes center-stage. Basically, the allure of relationship marketing lies in concentrating on building vibrant loyalty and spurring customer engagements for the long term. In this manner a business can garner both loyal customers and brand ambassadors. Many businesses use hyperlocal marketing to take the relationship they intend to build with their customers to more interactive, tailored, relevant level. Accenture did a survey and they discovered that approximately two-thirds of the US consumers call for a more individualized shopping experience teaming with offers and promotions in real time whenever in that specific area. This is where geo-fencing and geo-conquesting fits the bill perfectly.

 

geo targeting examples

 

Be Warned That You’re Losing Ad-Spend By Not Using Hyperlocal Advertising Campaigns

 

The right ad being displayed at the right time at the right place boosts conversions and reduces ad spend

One of the most crucial factor in hyperlocal marketing is to provide an irresistable offer to the consumer at the right time and place at a seductive price. This is a conversion requirement.

  • Right Time: The delivery of advertisements must happen when the potential customer has a need for the product or service.
  • Right Place: The promotion must be put in front of the consumer's eyeballs at the very moment when he/she is near the store and the probability of the conversion is at a peak. Big Data shows that advertisements served within a close radius around the store tend to get five times more conversions.
  • Right Offer: Promos must be tailored to the needs of the target audience. For the purpose of campaign optimization the metrics and the profile of the most loyal clients and their buying patterns must be taken into account and match the customer avatar.

 

best local marketing

 


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